Plain-English guides for both sides.
The heart of ClickProfits. Practical, first-hand guides — grouped by whether you’re promoting products as an affiliate or running a program as a merchant. New guides are added regularly; the ones marked in progress are being written now.
The foundations.
New to affiliate marketing, or want the vocabulary straight? Start with these.
What is affiliate marketing?
The whole model in plain English — who does what, and how everyone gets paid.
Affiliate marketing glossary
EPC, postbacks, cookie windows, sub-IDs — every term, decoded.
The business case for affiliate marketing
Why brands run programs — the case for the channel, minus the hype.
Earning as a publisher.
How to choose an affiliate niche
Find a niche with real demand, workable commissions, and content you can rank.
Affiliate programs vs networks
When to join a merchant directly and when a network makes more sense.
How affiliate tracking works
Clicks, cookies, postbacks and attribution — explained by someone who built it.
SEO for affiliate marketing
How to win search traffic that converts — intent, competition, and content that ranks.
FTC disclosure for affiliates
Disclose properly, keep programs happy, and don’t tank your conversions.
PPC for affiliates
Running paid traffic profitably — and staying inside the rules.
Affiliate landing pages
Pages that turn clicks into commissions without breaking trust.
Getting paid what you’re worth.
The affiliate’s side of the money: managing the relationship, negotiating rates, and tracking what you earn.
Negotiating better affiliate deals
How to ask for a higher rate — and actually get it.
Working with your affiliate manager
The relationship that quietly unlocks better terms and support.
Tracking your affiliate revenue
Know what you’re earning across programs — and what it nets out to.
Scaling an affiliate program.
Past launch — keeping partners, promoting the program, hiring help, and outgrowing your competitors.
Affiliate retention & optimization
The cheapest growth there is — keeping the partners you already have.
Scaling an affiliate program
Systems and structure for growing without losing control.
Promoting your affiliate program
How to get your program in front of the right partners.
Your affiliate program page
The recruitment page serious affiliates judge you by.
Hiring an affiliate manager
When to hire, what to look for, and how to structure the role.
Monitoring your competitors
Competitive intelligence — and recruiting their best affiliates, fairly.
Affiliate marketing events
Which conferences are worth it, and how to work them.
Making money on each platform.
Where affiliates actually promote — each platform’s own rules, tactics and pitfalls.
YouTube affiliate marketing
Turning views into commissions — formats, links and disclosure that work.
Instagram affiliate marketing
Bio links, Stories and Reels — earning on a link-limited platform.
Twitch affiliate marketing
Promoting offers to a live audience — and the platform’s own rules.
Reddit affiliate marketing
Earning without getting banned — subreddit norms and self-promo rules.
Email marketing for affiliates
The channel you own — lists, sequences and staying compliant.
Promo codes in affiliate marketing
Coupon-based promotion and attribution — how codes earn and track.
Running a program.
How to launch an affiliate program
Everything you need in place before you recruit your first partner.
Recruiting affiliates that deliver
Where good partners come from and how to bring them on board.
Preventing affiliate fraud
The fraud patterns to watch for and the controls that stop them.
Commission & payout models
Structure payouts to motivate the right behaviour and protect margin.
The jargon, decoded.
Attribution & cookie windows
Last-click, cookie duration, and why two dashboards can disagree.
Postbacks vs pixels
Server-to-server tracking versus browser pixels, and when each is used.
EPC, CR & the metrics that matter
The handful of numbers worth watching on either side of a program.
Tracking pixels & cookies
What they are, how they differ, and why privacy changes broke them.
Winning search traffic that converts.
The deeper SEO playbook — from keywords and intent to competitor teardowns, links and building real authority.
Keyword research for affiliates
Find terms with buyer intent and commissions worth chasing.
Matching search intent
Why well-ranked pages still convert nothing — and how to fix it.
Content strategy for SEO
Topical authority, clusters and E-E-A-T that actually rank.
SEO competitor analysis
Find, benchmark and outrank the sites already winning your keywords.
Backlink building for affiliates
White-hat link tactics that build authority — and the schemes to avoid.
AI content for SEO
Using AI without triggering Google’s low-value-content penalties.
Real website vs content farm
Why building genuine authority beats thin content every time.
The plumbing, in detail.
The technical side of getting credited — for affiliates and program owners who want it working, not just working “mostly.”
Sub-IDs in affiliate tracking
Tag every click so you know exactly which content earns.
Mobile affiliate tracking
Why mobile breaks tracking — and how to keep credit on small screens.
Cross-platform tracking
Following the journey when a buyer switches device or channel.
Affiliate link cloaking
The legitimate uses, the real risks, and what networks allow.
Google Tag Manager for affiliates
Fire tags and track events without touching code every time.
Tracking privacy & compliance
Track accurately while staying on the right side of GDPR and CCPA.
Troubleshooting tracking
A diagnostic playbook for when conversions go missing.