In progress
How to launch an affiliate program
A step-by-step checklist for standing up a program that’s ready for partners on day one.
For merchants & managers
Run an affiliate program that actually pays.
How to launch, grow, and protect an affiliate program — recruiting partners who deliver, paying them fairly, and making sure fraud and bad attribution don’t quietly drain the budget.
The merchant path
From launch to a program that scales.
1
Launch a program from zero
What you need before you open the doors: offer, commission model, terms, creative, and the tracking to measure it all.
Read the guide2
Recruit affiliates who deliver
Where good partners actually come from, how to pitch them, and how to spot the ones who’ll drive real revenue rather than noise.
Read the guide3
Set commissions & payouts
Structures that motivate the right behaviour — flat vs percentage, tiers, and how to keep margins healthy while staying competitive.
Read the guide4
Prevent fraud & fix attribution
The fraud patterns that hit affiliate programs, and how to attribute conversions correctly — from someone who built the detection.
Read the guide5
Choose the right tracking software
How to evaluate platforms like Everflow, Impact, PartnerStack, Post Affiliate Pro and Tapfiliate for what your program actually needs.
See the reviews
Start here
Cornerstone reads for program owners.
In progress
Affiliate fraud & how to stop it
The common fraud tactics and the controls that catch them before they cost you.
In progress
Choosing affiliate tracking software
The criteria that actually matter when comparing platforms — beyond the feature checklists.
Want to think like your affiliates?
Understanding what publishers need makes you a better program owner. See the affiliate track.